Microgen, part of the BG Group, is the pioneer of an innovative micro combined heat and power technology which reduces both energy consumption and harmful greenhouse gas emissions.

Over a period of six years, we worked alongside the Microgen management team on a number of strategic and tactical initiatives in the run up to market launch. This has included support at major exhibitions like ISH in Frankfurt and The Chartered Institute of Housing Conference and Exhibition in the UK; creating and launching campaigns targeting the influential Early Adapters sector; supporting major briefings for social housing and local authorities at venues such as the V&A; helping to forge dialogues with the relevant trade organisations and throughout ensuring on-going visibility for the brand within the media.

A recent project in 2006 was to negotiate the inclusion of Microgen within the innovative product section of the Building Centre Trust's high profile exhibition to celebrate 75 years of technical advances in construction. This was supported by inclusion of Microgen in a special BCT brochure devoted to innovative building systems and products . Back