Eaton-Williams Group Limited

Brief

Eaton-Williams Process Cooling was ready to launch a range of energy efficient cooling solutions including rear door heat exchangers (RDHx), cooling distribution units (CDUs) and computer room air conditioning units (CRAC units) and IPAC floor standing units. Green Energy Group stepped in to manage and organise the launch, targeting key trade journalists from the heating ventilation air conditioning and refrigeration, information technology and sustainability media sectors.

Issues

Awareness needed to be increased of the products in the growing blade server and data centre markets and the profile raised of the Process Cooling brand, less well known than its sister brands, Vapac, Qualitair, Edenaire, Moducel, Colman and Eaton-Williams Service. General awareness of the group’s products also needed to be raised, particularly their environmental credentials, focussing on its involvement in some of the UK’s highest profile projects such as The Eden project, Eurotunnel, The British Museum and The London Eye.

Campaign

A product launch was organised and hosted. This was followed up with a series of one-on-one journalist interviews, highlighting the issues facing the data centre community – reducing energy costs, space constraints, hot spots, maximising energy efficiency and reducing carbon footprints.

Results

Research showed that the campaign built on Eaton-Williams’ position as a major UK manufacturer of air conditioning, air handling, air distribution, process cooling and humidification, and supported the Eaton-Williams Process Cooling brand. The campaign increased awareness substantially with existing and potential customers and supported the company’s leading position in producing energy efficient cooling solutions.

Testimonial

"Eaton-Williams has a strategy that aims to improve the quality of our manufacturing and make all our products as energy efficient as current technology permits. PR enables us to communicate key messages across a wide range of sectors, reinforce brands and position the company as an innovator and solution provider."
Gerry Stapley, Managing Director, Eaton-Williams.

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